Trusted by founder-led businesses across Australia
Why now
Search didn’t die. It multiplied.
Buyers still start with a search. They just finish it in more places: Google answers inline, ChatGPT and Perplexity cite a handful of sources, and LinkedIn and reviews settle the shortlist. If you’re not the source that gets cited, you’re invisible to the fastest-growing way people choose.
68%
of Google searches now end without a click
SparkToro · US Google searches, Jan–Apr 2026
2.5B+
people see Google’s AI Overviews every month
Google · I/O and Search updates, 2026
−58%
fewer clicks to the top result when an AI Overview appears
Ahrefs · 300,000-keyword study, May 2026
What we do
02 · Flagship service
Search Everywhere
Ranking is more than Google now. We optimise how you show up in search, in AI answers and everywhere buyers check, run as one discipline rather than three retainers.
Explore Search Everywhere
SEO
Rank where buying intent is highest
AEO
Be the answer engines quote
GEO
Get cited by ChatGPT, Perplexity, Gemini and Claude
01
Audit & Strategy
A full review of your marketing engine - what's working, what's not, and the baseline numbers to build from.
Marketing audits
Website audits
SEO audits
03
Websites
The asset your whole engine runs through - designed to be found, built to convert.
Website design
Website builds
Landing pages
04
Paid Media
Capturing demand from day one while the organic engine builds.
Google Ads
LinkedIn Ads
Retargeting
05
People are the channel. Founder voices and outbound systems that start real conversations.
Founder profiles
Company pages
Content & posting
06
Content
Substance across formats - the proof and recognition that make you the credible answer.
Thought leadership
Content strategy
YouTube
07
Everywhere in between
Generalists at heart - if your marketing needs it, we can do it.
Review campaigns
Email marketing
Directories
Search Everywhere
One engine. Every surface buyers check.
We don’t sell channels. We build one system that gets you found and cited wherever buyers look, then compound it month on month. Search Everywhere is the flagship: SEO, AEO and GEO run as a single discipline, with the website, content and signals that make AI engines trust you.
SEO — rank where buying intent is highest
AEO — be the answer that engines quote
GEO — get cited by ChatGPT, Perplexity, Gemini and Claude
Signals — reviews, LinkedIn, listings and the proof AI trusts
In Practice
Work that moved the numbers
10×
first-page Google visibility
Virtual IT Group · four-year engine
300 → 1,500+
clients served as the engine scaled
Virtual IT Group · managed IT
400%
more enquiries in six months
DejaTen · wedding stationery
5,000+
community members built from zero
PolarSeven · AWS consultancy
01
Virtual IT Group
Long-term marketing engine
02
PolarSeven
Brand & marketing transformation
03
Banksia Strategic Partners
Rebrand & demand campaigns
04
DejaTen
SEO & growth strategy
Our Edge
Founders, not account managers
netra
Built for founder-led businesses
Search, AI visibility, website, ads and content. One engine, run by the operators.
15+
Years combined
Across agencies, in-house teams and outsourced marketing functions
100+
Businesses worked across
From early-stage SMBs to $20M+ companies, hands on the whole engine
95%
Client satisfaction
Measured every quarter, acted on every month
The People
Who you’ll work with
/ 2 /
The people who pitch you are the people who show up after.
The Method
How we work
Weeks 1–2
01
Review & Baseline
We look before we leap. Your whole engine reviewed, and honest numbers to measure everything that follows.
Weeks 3–6
02
Strategy & Build
A custom plan, not a template. Built from what's working in your industry, honest about today's objectives, and aimed squarely at the real ones.
Month 2 onward
03
Run & Compound
The monthly rhythm begins. We measure what moved, refine what didn't, report it all straight, and let the wins stack month on month.
Want to know where you stand? Start with a free review.
Kind Words
Simple pricing
Pricing
/ © /
Learn
Learn to market smarter
Straight talk on AI search, SEO and the engines behind growth, written by the two people doing the work.
Questions
Frequently asked questions
What does Netra actually do?
We build marketing engines for founder-led businesses - visibility across Google, AI answers, LinkedIn and everywhere else buyers look, plus the ads, website and systems that capture demand. Built custom, run hands-on by the founders.
What is Search Everywhere?
Our flagship. Search no longer ends at Google - buyers ask ChatGPT and Perplexity, check reviews and LinkedIn, and read AI answers that cite only a handful of sources. Search Everywhere is how we make sure you show up across all of it: SEO, AEO, the technical work underneath, and the off-site signals AI engines trust.
How much does it cost?
Monthly engagements start from $3,000 + GST, with most clients between $3,000 and $8,000 depending on scope. Project work like website builds starts from $5,000, and automated LinkedIn outbound from $2,000. We'll always tell you what we'd do first and what it costs before you commit to anything.
Do you work with businesses outside Melbourne?
Yes. We're Melbourne-based and work with clients anywhere in Australia - most of the engine runs remotely anyway.
How are you different from other agencies?
Structurally, mostly. No juniors, no account managers - the founders run every account and are the operators.
How many clients do you take on?
Deliberately few. Every account is run by the two of us personally, which caps how many we can serve properly - and we'd rather turn work away than water it down. If we're at capacity, we'll tell you and we'll tell you when that changes.
Do you use AI in your own marketing?
Constantly - we'd be poor guides to AI visibility if we didn't live in it. It's also why two people can run whole engines: AI does the production lifting, and the judgement, strategy and relationships stay ours.
